Blog / Author: Jennifer Preston

Webinar: 5 Reasons Your CRM Strategy is Failing and What to Do About It

Jennifer Preston By on October 16, 2019

Date : November 07, 2019
Time : 01:00 pm - 01:30 pm EDT

You’ve spent thousands of dollars on technology to help your business run, track reporting and make your sales reps’ days easier. Yet, after all these years the MarTech stack strategy and cloud-tool adoption are still relevant (and possibly extremely annoying if broken) topics. So how can you tell what’s broken in your CRM strategy and what can you do about?


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How many Contacts are you missing out on that you could be Marketing to?

Jennifer Preston By on September 3, 2019

Sales & Marketing is a numbers game. Marketing is definitely a volume sport. Marketing's job is to provide general awareness to your prospects, do branding and in the best of all worlds drive inbound red hot leads. Good marketers know their personas and target that audience with relevant content and ads to remind the prospect that you exist. How do you get the top of funnel lists so you can effectively market? You can generate them by asking for signups for

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Do you know if any of your Contacts have left their Companies?

Jennifer Preston By on August 28, 2019

Well now you do. SalesDirector.ai is now tracking hard email bounces and will make this information available to you on various screens such as on the Contact Page Or on the Relationship Plan Page Or if you want to export all these emails you can navigate to Setup > Exception Reports > Bounce Report and you can export them all to csv to potentially exclude these people from future marketing emails etc... This has the side benefit of

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How to Monitor New Product Launches within your Sales Team

Jennifer Preston By on August 12, 2019

Sales folks are quite predictable. They will go where the lowest hanging fruit is, and will pursue opportunities where their incentives are aligned with their customers. Makes total sense. Launching new Products is exciting, but if you have ever done it, it takes quite a bit to get the New Product flywheel going. You need marketing, announcements, product collateral, website changes, sales training, sales incentives/spiffs, etc... to have a shot at making new product launch a success.

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Why Marketing Attribution is Broken, and How to Fix It!

Jennifer Preston By on August 12, 2019

There are many Marketing Attribution platforms and systems out there. Yet true B2B Marketing Attribution is still elusive. Can you really quantifiable and accurately tie Marketing spend to Deals & Revenue? If you can, you are way ahead of the pack! We strongly believe without access to WHO is involved in the Deals and Opportunities this is not possible. Let me explain: Here is the Happy Path of a Lead: Here we have a Prospect who clicks

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