Author: Babar Batla

AI-for-Sales 2020 Report

by Babar Batla on April 1, 2020

The Sales Mastery Group has released their 2020 "AI-for Sales Solutions Guide." The report is a round-up of 180 solutions in the AI-for-Sales space. The round up summarizes product capabilities and includes links to product websites, demo videos and other information to help you sort through the Sales / AI landscape.

Sales Mastery Group is run by Jim Dickie and Barry Trailer - both seasoned analysts who have

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Surely, We Live In Interesting Times

by Babar Batla on March 26, 2020

"May you live in interesting times" is a quote often cited during difficult or trying times in our lives.  Ironically, one of the origin stories of this popular phrase is often described as a "Chinese Curse" while others credit it to a collection of Chinese short stories written in 1627 where one of the main character says:

"Far better to be a dog in days of peace
Than to be a

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AI for Sales – 2019 Sales Mastery Report

by Babar Batla on July 10, 2019

Jim Dickie is known to many. He is a founder of CSO Insights (now part of Miller Heiman Group) and runs Sales Mastery Group. Jim is the author of The Chief Sales Officer's Guide to CRM and Insights into High Tech Sales and Marketing, and he co-authored The Sales and Marketing Excellence Challenge and The Information Technology Challenge. Suffice it to say Jim knows a thing or two about Sales, Sales Strategy, Methodologies, and also how to apply

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5 Forecasting Tactics that Separate Great CFOs From the Rest

by Babar Batla on February 11, 2019

As a Chief Financial Officer (CFO), you know your role is a pivotal part of the board of directors for a company. Although you are ultimately responsible for reporting the numbers — especially the revenue forecast or projections — you often know the least about the accuracy of those numbers. You have to rely on your sales leads to give you the story. And it’s not always the real story. To get that

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2018 Year in Review

by Babar Batla on January 1, 2019

Software companies are all about constant learning. Just when you think you’ve figured it out, the market shifts, customers speak or the platform evolves.

When I look back on 2018 and reflect on our relentless desire to provide our customers with *real* value - some key learnings stood out that I want to share with you.

The Power of Simplicity: The sales tools and sales enablement market is very crowded and

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