Campaign Insights

Arnulf Hsu

By

on May 7, 2019

If you are a Marketer there is nothing more frustrating than to not know what is going on with your Leads.

The company spent $20k to go to a trade show and came back with 250 leads. That’s $80/lead. You load that into a Campaign in your CRM, perhaps send some automated email follow ups via Hubspot or Marketo, but what really is going to move the needle is Sales Reps doing follow ups, emails, calls, etc…

Since typically none of the Sales Activity is logged anywhere, how do you really know what is going on? Maybe the lead gets converted to an Opportunity (hopefully) but not always. And if it doesn’t, how will that trade show get any attribution around opening or closing that deal?

And if you don’t have this information how will you ever figure out what the ROI is or  if you should be doing more trade shows?

Introducing SalesDirector.ai CampaignHub.

Click through to understand which leads/contacts were engaged and when.

Then click through into the contact and understand what the conversations actually look like and what was said.

Really understand which Leads were followed up on and which weren’t.

Deeply understand Opportunity/Revenue Attribution for Opportunity Opens and Closed Won Deals.

Contact your Customer Success Rep today to learn more about SalesDirector.ai CampaignHub.

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